Who Is Your Audience?
Understanding the type of people who visit your site is a
very important task because you can use that information to enhance your site
to suit them. As a result, you will gain more loyal returning visitors that
come back again and again for more.
What is the age level and what kind of knowledge does your
audience have? A layman might linger around a general site on gardening, but a
professional botanist might turn his nose at the very same site. Similarly, a
regular person will leave a site filled with astronomy abstracts but a well
educated university graduate will find that site interesting.
Take your audience's emotional state into consideration when
building your site. If a very irritated visitor searches for a solution and comes
across your site, you will want to make sure you offer the solution right up
front and sell or promote your product to him second. In this way, the visitor
will put his trust in you for offering the solution to his problems and is more
likely to buy your product when you offer it to him after that.
When you design the layout for your site, you have to take
into account the characteristics of your audience. Are they old or young
people? Are they looking for trends or are they just looking for information
served without any icing on the cake? For example, introducing a new, exciting
game with a simple, straightforward black text against white background page
will definitely turn prospects away. Make sure your design suits your site's
general theme.
Try to sprinkle colloquial language in your sites sparingly
where you see fit and you will create a sense that your audience is on common
ground with you. This in turn builds a trusting relationship between you and
your audience, which will come in useful should you want to market a product to
your audience.
This Blog is presented by : IGLOBAL IMPACT ITES PVT LTD (GOIGI)
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